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Eventattitude and Ogilvy join forces to set Razan free!

Despite the efforts of many organisations demanding her immediate release, the Syrian lawyer Razan Zaitouneh remains in captivity. She was abducted on December 9th 2013 together with three other people, among which her husband. This human rights activist was awarded the European Parliament’s Sakharov Prize for Freedom of Thought in 2011. 

Under these circumstances, the European Parliament has started a #Free Razan support campaign from April 24th until May 17th 2015 in order to call for the release of Razan Zaitouneh and her three companions.

On Ogilvy’s request, Eventattitude has installed an interactive device in the entrance of the Parliamentarium in order to encourage visitors to be part of this campaign.

Like many other leading figures who have contributed to this campaign, each visitor of the Parliamentarium was invited to express his support and take a picture with a #Free Razan sign. This has been made possible thanks to an automatic terminal that has been installed on site. The terminal processed the picture of the participant that was later on integrated into a photomontage with a background representing all people whom had taken a picture before. Each support picture represents the visitor next to strangers, but with one similarity: they support the same cause.

Afterwards, participants were invited to share their pictures on social media platforms. The pictures were also shown on several screens in the visitors’ central hall of the European Parliament in Brussels.

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About Eventattitude

When two people want to start a conversation, they often need a pretext. Whether it is the latest news or the weather outside, any kind of hook is welcome to break the ice.

When a brand wants to meet the public or a company get closer to its customers… it’s the same!

And that’s exactly when Eventattitude comes into play.

How can a brand catch the attention of consumers walking in the aisles of a trade show or a shopping mall?

How can that same brand interest people on an event it sponsors –whether they are festival-goers at Rock Werchter or fans at a Red Devils game?

What can a company set up to ensure that its employees interact in a fun way at the next staff party?

All kind of issues that Eventattitude has been handling over the last 16 years, building itself a unique expertise…

Eventattitude’s very specific core business is to design and set up fun and interactive devices that enable a brand to start a conversation with its consumers.

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