On Ogilvy’s request, Eventattitude has installed an interactive device in the entrance of the Parliamentarium in order to encourage visitors to be part of this campaign.
Like many other leading figures who have contributed to this campaign, each visitor of the Parliamentarium was invited to express his support and take a picture with a #Free Razan sign. This has been made possible thanks to an automatic terminal that has been installed on site. The terminal processed the picture of the participant that was later on integrated into a photomontage with a background representing all people whom had taken a picture before. Each support picture represents the visitor next to strangers, but with one similarity: they support the same cause.
Afterwards, participants were invited to share their pictures on social media platforms. The pictures were also shown on several screens in the visitors’ central hall of the European Parliament in Brussels.