Eventattitude launches the festival season with Rock Werchter…

Wednesday, July 1, 2015 — Summer time equals festival time! This Belgian speciality is the privileged playground for many brands during the summer season…Last weekend, Rock Werchter opened its doors to more than 300.000 festival-goers during 4 days.

Eventattitude was present with the agency NewWorld (Aegis Media) and client Spadel. On the Spa booth, participants could make a spectacular trampoline jump at the foot of a waterfall. Their performance was immortalized by a printed picture they were invited to share on social media…

Fast Forward Events had also asked Eventattitude to install a photobooth on the stand of client Ray-Ban, whom had chosen to highlight their #campaignforchange in a spectacular way…Indeed, the team proposed festival-goers to dye their hair in a flashy colour before taking a picture and sharing the change advocated by the famous sunglasses brand.  

On a nearby booth, designed by Butik Agency for Lipton Ice Tea, people could be part of an unusual photo shooting, as 14 cameras were activated simultaneously. Afterwards, festival-goers could discover a video animation on their Facebook profile, based on the “bullet-time” technique popularized a few years ago with the Matrix movie…

At last, Eventattitude was also present on the Peugeot booth, managed by Havas Experience, but also via organizer Live Nation as the VIP space and Artists Village were also equipped with a photobooth…