An extraordinary photo device installed at Garnier’s “Bar Doux” by Pop Media!
As part of the launch of the new Ultra Doux range “Olive Mythique”, Garnier asked Pop Media to set up a Pop-Up shampoo bar from 1 to 12 April.
Installed on the Meir in Antwerp, this temporary salon was open to everyone. Participants could have their hair done in a relaxed atmosphere while enjoying a smoothie.
Once they had their makeover, everyone could pose for a photo in the booth set up for that purpose and then share their photo on Facebook. Each photo was immediately printed onto a customised label and stuck onto a bottle of “Olive Mythique” Ultra Doux shampoo. In that way participants could leave with a super-personalised bottle of shampoo!
During the 10 days it was open more than 1000 personalised bottles of Ultra Doux were distributed. In addition to the contacts made on-site there is the knock-on effect on social media and the virality generated by content sharing.