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The Lotto Selfie Wall runs at full speed !

Eventattitude takes stock after a year of operation…

A device from Eventattitude has been placed on November 2014 in Palais 12 for Lotto. After a year of activation, the device has reached cruising speed and we are looking at the results of it.

As a reminder, this Selfie Wall has shown Lotto as the partner of this great concert venue who's becoming month after month more powerful. At each concert, the name of the artist and the date appears on the photo to create the perfect setting for an unforgettable experience.

A web application is available for smartphones and users can upload their shot and access a code to print their photos on the available terminals for free.

This device enables Lotto, next to visibility, to connect with their audience in a relevant brand activation context. Moreover, it allowed the brand to refresh their brand image.

Last year, 40 concerts used this spontaneous selfie device. Among the concerts with the best scores Stromae was number one until Major Lazer broke the record this summer. That night, not less than 900 selfies were printed…

Simultaneously, it increased the brand visibility on social networks. Even if a part only - difficult to quantify – was printed, the majority of selfies were shared on Facebook, Twitter and Instagram.

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About Eventattitude

When two people want to start a conversation, they often need a pretext. Whether it is the latest news or the weather outside, any kind of hook is welcome to break the ice.

When a brand wants to meet the public or a company get closer to its customers… it’s the same!

And that’s exactly when Eventattitude comes into play.

How can a brand catch the attention of consumers walking in the aisles of a trade show or a shopping mall?

How can that same brand interest people on an event it sponsors –whether they are festival-goers at Rock Werchter or fans at a Red Devils game?

What can a company set up to ensure that its employees interact in a fun way at the next staff party?

All kind of issues that Eventattitude has been handling over the last 16 years, building itself a unique expertise…

Eventattitude’s very specific core business is to design and set up fun and interactive devices that enable a brand to start a conversation with its consumers.

Av. Louise / Louizalaan 523
1050 Brussels