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The ThankYouWall 2013

The ThankYouWall 2013

1 Click = 1€ !

For the second consecutive year, Eventattitude and Social Lab teamed up to place the ThankYouWall for the National Lottery. The goal set for 2013: to raise € 20.000, € 5.000 more than the € 15.000 collected in 2012, and to live print and hang 15.000 photos.

As from 16 December 2013, every click registered on the National Lottery’s Facebook app will be transformed into one euro. The goal is to collect 20.000 clicks and thus raise € 20.000 for the 4 selected welfare organisations.

To thank the participants for their support and to highlight their generosity, more than 120 volunteers will be working 24/7 to hang their profile pictures on a 250 m² wall. In 2012 almost 10.000 profile pictures were printed and put up this way.

The ThankYouWall application allows for everyone to view in real time how their photo is being printed and put onto the ThankYouWall by the Eventattitude and Social Lab volunteers. It also allows for visitors to check out the wall from different angles.

https//apps.facebook.com/thankyouwall

 

Eventattitude and Social Lab are investing in this project by offering the services of all their collaborators (more than 75 in total).

This action is a challenge on both a human and a technical level.

  • -24/7 dozens of volunteers are on-site to guarantee that all profile pictures will be put on the wall.
  • Each part of the action, from printing to hanging up the profile pictures, is filmed and broadcasted via a live streaming channel on the Facebook application.
  • A set-up of 10 printers makes it possible to print a photo every second of the action. 3 fixed cameras and 1 mobile camera film the ThankYouWall non-stop. The wall itself is 35 meters wide and 7 meters high. A cherry picker is present to put the photos up on the higher end of the wall.

This year, each participant is given the opportunity to decide what organisation (s)he wishes to support.

It is the society as a whole that is accountable for the profits made by the National Lottery. By supporting projects that are available to all Lottery players, a lot of those profits are regained by the society. The National Lottery is thus the country’s biggest sponsor.

As a part of its constant fight against poverty, the National Lottery has launched , at the occasion of the festive season, for the second consecutive year and on top of its usual actions, the ThankYouWall on Facebook. The action takes place from 16 until 22 December 2013 and supports the following 4 selected organizations:

  • Moeders voor Moeders (Anvers)
  • Infirmiers de rue
  • Opération Thermos (Liège)
  • Cliniclowns

The goal is to collect 20.000 clicks and raise € 20.000 to be distributed amongst these 4 organisations.

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About Eventattitude

When two people want to start a conversation, they often need a pretext. Whether it is the latest news or the weather outside, any kind of hook is welcome to break the ice.

When a brand wants to meet the public or a company get closer to its customers… it’s the same!

And that’s exactly when Eventattitude comes into play.

How can a brand catch the attention of consumers walking in the aisles of a trade show or a shopping mall?

How can that same brand interest people on an event it sponsors –whether they are festival-goers at Rock Werchter or fans at a Red Devils game?

What can a company set up to ensure that its employees interact in a fun way at the next staff party?

All kind of issues that Eventattitude has been handling over the last 16 years, building itself a unique expertise…

Eventattitude’s very specific core business is to design and set up fun and interactive devices that enable a brand to start a conversation with its consumers.

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